words that win hearts, minds… and long-term support

With 25 years as an Individual Giving specialist in the UK not-for-profit sector, working on big integrated multi-channel campaigns, both client and agency side, I will bring a wealth of experience and insight to your creative.

Close-up of Kal Aise, a man with short dark hair, a beard, and a nose ring, smiling while sitting indoors.

I’ll help you tailor to your target audiences to drive:

  • Engagement

  • Awareness

  • Salience

  • Consideration

  • Conversion

So you can hit those all-important KPIs for both cash and regular giving.

Agency side I have worked with some of the UK’s biggest charities, and as a client I have worked with some of the biggest charity-focused creative and media agency partners in the country, so I understand your needs and how to work best to help you achieve your goals.

And I understand the the need to make the most of ever-tightening fundraising and brand comms budgets.

An English degree from Oxford, a Masters in Advance Theatre Practice from the Royal School of Speech and Drama and a parallel career in the dramatic arts mean I know how to really bring your stories to life.

I can help you stand out in the crowded spaces of today’s attention economy with creatives that will inspire and remain with audiences.

“You don’t write because you want to say something, you write because you have something to say.”

— F. Scott Fitzgerald

For me, all charity brand and fundraising creative falls under the above formulation. As a sector we have work we want to achieve to the betterment of society, the nation, the world. And to do this we need support.

Positive change in the world never just happens.

It is fought for. By people inspiring people.

Change can only happen through people coming together. With purpose. Willing to take action. But no cause and no campaign is the same, so there is no one-size-fits-all creative formula.

Audiences differ, asks differ - you might be recruiting or cross-selling to race participants via socials, you might be speaking to the loved ones of someone living with Parkinson’s or the effects of a stroke to ask if they can help with an RG.

I’ll ensure I understand the voice and approach that’s needed to help you reach those people. Inspire them. Bring them to your cause.

Find out more

what i offer

  • Engaging. Authentic. Persuasive. Understanding your brand values, tone of voice and what is unique to your offering that will hook audiences, whether that be for longer-form channels like Email, Door Drop and Inserts, quick-hit attention-grab channels like Social, Display and OOH, or a combination of both.

  • If you’re working with smaller budgets, I can provide a one-person outside eye to help optimise creative. From DRTV to Direct Mail, Paid Social to Press Ads, I can get underneath your creative and provide detailed feedback to help it achieve your goals.

  • If you need scriptwriting and video production, this is my chief passion. Following a Master’s degree in Advanced Theatre Practice I have used my skills on various projects, scripting fundraising socials videos from brief, directing talent, overseeing production from beginning to end, and being client-lead on the Crisis at Christmas DRTV adverts throughout my time there.

  • Many years’ experience editing and creating from brief direct dialogue scripts for Face-2-Face and Telemarketing campaigns, tailored to audiences and responsively updated to optimise results. My background in theatre, TV and film also means I can train teams in how to best use these scripts for top quality interactions that translate into top results.

Based in Central London with good transport links and a love of working in-person, I am happy to work both remotely or to join you and your team in person where relevant and depending on your preference.

Find out more

organisations I’ve worked with include…

UNICEF logo with the text 'UNICEF unite for children' and a globe with children inside
The word 'crisis' written in white bold letters on an orange background.
Logo of Cancer Research UK with stylized letter 'C' made of pink, blue, and gray dots, and the organization name written to the right.
Whizz Kidz logo with stylized text in shades of teal and black
WWF panda logo black and white
Colorful graphic with pink and orange blocks, displaying the text 'Asthma + Lung UK' in bold white letters.
Logo of the British Heart Foundation featuring a red heart and heartbeat line, with the text 'British Heart Foundation' underneath.
Greenpeace logo in green text on a transparent background.
NSPCC logo with a green circle and text urging to stop cruelty to children.
Red and black logo featuring an abstract figure of a person with their hands behind their head, surrounded by a red circle, with the text "Save the Children" below.
RSPCA logo with white text on a blue octagonal background.
The word 'Labour' in black text next to a red rose with green leaves.
Black background with a diagonal red brush stroke and the text "Debt Justice" in dark, bold letters.
Red star with white text that says 'Action for Children'
Plan International logo featuring a stylized child figure inside a circular brush stroke, with the text 'PLAN INTERNATIONAL' next to it on a blue background.

Contact

If you have copy or a script that needs writing, a video content brief that needs fulfilling, collateral you want an experienced external eye on, or broader consultation around IG fundraising and brand creative, please get in touch!

I’ll get back to you as soon as I can (within core hours 10am-4pm Monday-Thursday).

Let me know a little about the job, so when we speak I have an idea of the scope.

Following a chat I can then come back to you with a quote for any work I can do to support you and your cause.

kal@kalaisecreative.com